East Coast and Premier Models choose winners of model search

Train operator East Coast and Premier Model Management – stars of Channel 4’s The Model Agency programme – unveiled the winners of the East Coast Premier Model Search in London on Thursday 15 December.

Premier Model scouts discovered Eleanor Carling, 16 from Newcastle and Morris Pendlebury, 17 from Skipton, during the search, which took place on board East Coast trains and in its stations, after the scouts scoured the length of the UK, from London to Edinburgh over the last five months.

The new faces, who were unveiled at a media photo call at in Central London, have both won a 12 month contract with Premier Model who will represent them and help to establish their career in the fashion industry.

Both Eleanor and Morris will also receive a 2-day trip in London, with First Class travel to the capital and £250 in prize money, and in addition, £250 worth of rail travel vouchers, courtesy of East Coast, to help with their travel expenses to London when they begin their modelling work.

Paul Williams, Media and Communications Manager at East Coast, said:

“We are really pleased that Premier has found some future fashion stars during the search along the East Coast route, and excited to see how their careers progress after their discovery.

“We’re really proud of the East Coast Premier Model Search and have enjoyed working with Carole and the team at Premier over the last five months.

“Eleanor was one of several girls who were scouted in Newcastle, and Morris in Leeds, both of which are two of our major destinations, which goes to show that there is plenty of talent up north.”

The search consisted of Premier scouts travelling on East Coast trains to various destinations along the route, and holding scouting events at stations along the route including Glasgow Central, Harrogate, Peterborough, Doncaster, Newcastle, Edinburgh, York and Leeds.

Carole White, Founder of Premier Model Management, said:

“We feel extremely privileged to have been able to work with East Coast on the model search; we travelled the country high and low from Kings Cross to Aberdeen in search of new and fresh talent.

“It has been one of the most enjoyable and exciting scouting projects we have worked on and we feel that have achieved everything that we could have ever hoped for in discovering both Morris and Eleanor- definitely two faces to look out for in the near future!”