National Rail Enquiries has been named as one of the UK’s top brands for its use of Twitter in this year’s Social Brands 100 report, published by social agency Headstream.
The report ranked UK brands on how effectively they engage with their customers through social media channels such as Facebook and Twitter.
National Rail Enquiries was ranked 36th overall, the second highest ranking for a company in the services industry.
Head of Passenger Information at National Rail Enquiries, Jason Durk said:
“With more than 100,000 followers across a total of 26 accounts, Twitter is undoubtedly one of our most important communication tools, allowing us to provide customers with instant updates about their journeys and respond to enquiries quickly.
“Naturally we were delighted to come top of the Twitter category in this year’s Social Brands 100 report.”
National Rail Enquiries has been using Twitter to advise customers of updates to train journeys since June 2009.
