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Sunday, October 2, 2022

Trainline offers discounted travel to boost attendance at women’s football

Trainline has announced a discount for those making their way to any professional women’s matches in England this season, offering £10 off relevant train travel for those who book travel before the end of the month.

The offer comes as research reveals that over two thirds (68%) of those polled travelled by train to the Women’s 2022 European Championships, while two in five (43%) claimed that they’d attend more sporting events if they could make a saving on travel. Trainline has set aside 10,000 discounts of £10 each to be redeemed by the end of August, saving football fans the equivalent of £100,000 on train journeys.

Nearly a third of Brits (30%) claim that England winning the Women’s Euros 2022 has been the most inspirational moment in women’s sport from the last five years. As four in 10 (44%) agree that their win broke boundaries in the sporting profession, while over a third (37%) think they were inspirational due to the records that were broken.

The Lionesses’ aspirational win motivated 7 in 10 women (70%) who watched them triumph Germany to play football afterwards. Of those who have children, 40 per cent said their kids watched the final at Wembley and most children (82%) in the UK felt more inspired to play sports, with 47% claiming they’ve been more encouraged to take up football.

Over half (57%) believe that the women’s sporting moments of the last five years have inspired the next generation to take part in sports. With 26% of adults confirming that they’ve taken up a new sport during this five-year period and seven in 10 (70%) of them being encouraged specifically by these sporting moments to do so. Football, swimming, and tennis come out on top as the sports adults have been most inspired to play.

Beth Mead, England forward and winner of Euro 2022, said: “It was an incredible experience with England to receive the nation’s support on our route to winning Euro 2022. It gave the squad a massive boost to play in front of a record crowd of over 87,000 fans at Wembley Stadium and knowing that millions more were watching from home. It was a thrilling moment to be a part of.

“As we head into the new season, I’m so pleased to partner with Trainline to offer supporters discounted travel so that we can reward fans who want to show their love for the game. I want to see women’s football grow from strength to strength and I believe this initiative will help to introduce the sport to a new audience, as well as inspire the next generation of girls to pick up a football. There really is nothing like it!”

Milena Nikolic, Chief Technology Officer at Trainline, said: “The Lionesses’ win at the Euros is a moment England fans will never forget, and we want to do all we can to keep the momentum going.

“Trains are not only a more sustainable way to travel, but also a convenient way to get to the stadiums and we are so proud to be able to do our part to both help our customers and support the growth of the game. In addition to the promotion, customers can save further on their train tickets by booking in advance and using a digital Railcard, available to buy from Trainline.”

To claim their £10 discount, football fans must book now at www.thetrainline.com/trains/great-britain/a-tenner-off-match-day-travel, where discounts are available until 31st August 2022 or until all 10,000 discounts available have been applied.

Image credit: Trainline

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