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Tuesday, July 23, 2024

Trainline partners with Brooklyn Beckham to promote UK rail to American tourists

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Celebrity chef and influencer Brooklyn Beckham has become the latest celebrity to promote the joys of rail travel in the UK and across Europe to the American market, in partnership with Trainline.

With growing numbers of US visitors exploring Europe, Trainline has been targeting the American market on behalf of UK and European carriers to persuade tourists to take the train instead of fly or hire cars during their visit.

In the latest Trainline campaign, Brooklyn Beckham has revealed his guide to his favourite local snacks to eat onboard trains – inspired by his own childhood living in the UK, France, Italy and Spain – and curated his own recipes for making the snacks. Combined with restaurant and food market recommendations for major European cities, the guide is designed to inspire dreams of European rail travel among American audiences.

As well as attracting press coverage among US media outlets, Brooklyn Beckham has been posting videos promoting the benefits of rail travel to his 16m Instagram followers.

Credit: Trainline

Beckham said: “Food and travel are inseparable for me and discovering a destination’s cuisine is one of the most enriching parts of the journey. Teaming up with Trainline, my goal was to create a platform to share the culinary delights of the places that have inspired me and shaped my cooking style, encouraging others to embark on their own flavourful adventure through Europe enjoying the sites, scenes and snacks by train.”

John Davies, VP industry relations at Trainline, added: “This is another example of Trainline’s unique ability to reach new audiences and influence them to take the train. US tourists to the UK are on the rise, but it’s a nation that doesn’t have a culture of rail travel. That’s why we’re working hard to inspire them to choose the train rather than hire a car, and this is attracting American tourists onboard in record numbers.”

Image credit: Istockphoto.com

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