Stockholm Public Transport (Storstockholms Lokaltrafik, SL) is giving its customers the chance to design their own travel cards online.
SL is the public transport operator in Stockholm County with around 700,000 commuters using their services every day.
Gemalto is the prime contractor for this project and provides SL with a comprehensive card issuance service. SL is the first transport operator in the world to launch a picture card program.
The full-service solution includes online purchase and web plug-in, contactless card production, image verification, secure personalisation and printing, as well as delivery to the cardholder.
All issuance services are performed in Gemalto’s personalisation center in Sweden, to ensure commuters receive their card by mail within a few days.
Serverside, part of the Gemalto Group, provided an intuitive software interface that enables users to easily upload a personal photo on SL’s website or select a visual from their gallery and then securely order their card online.
Commuters can enjoy the convenience of ordering their card from home whenever they want, which means greater comfort and considerable time saving.
The new picture card service has had huge success, with a high adoption rate of close to 50% for online buyers, just one month after launch in February 2011.
“Offering our commuters a travel card that is unique to them is an innovative way to provide a more personal level of service,” said Lisa Svensson, Contract Manager Card Processing, SL.
