Eurotunnel Le Shuttle Freight has today (12 May) announced a major rebranding initiative. Effective immediately, the service will now be known as LeShuttle Freight.
According to the company, its new identity “embodies the simplicity, ease, and efficiency with which Le Shuttle operates, taking the driver and goods from A to B” and paves the way “for a period of exciting modernisation for LeShuttle Freight.”
A new logo has been unveiled which “visually represents what sets LeShuttle Freight apart; its speed, efficiency and driver care, as well as referencing the feat of infrastructure of the tunnel itself.”
“LeShuttle Freight has been serving customers for almost 30 years, and during that time has built an indisputable reputation for its fast and reliable service,” said Deborah Merrens, CCO of LeShuttle.
“We are incredibly proud of our journey so far and this next step in our evolution perfectly reflects our heritage as much as the direction we are taking in our growth strategy, innovation in customer experience, and reducing our environmental footprint.
“Our goal is to continue to provide a smooth, efficient travel experience that is tailored to the needs and preferences of today’s customers, and we believe our rebranding initiative will resonate with all new generations of transport professionals”.
Since it began operations in 1994, more than 700 million tonnes of goods have been transported via the tunnel aboard one of the 15 Truck Shuttles which are 800 metres long, carry up to 32 trucks, and travel at a speed of 140km/h for a 35-minute journey.
Last year, LeShuttle Freight announced a milestone as its 33 millionth truck crossed the Channel aboard its Shuttle. As a vital link in many supply chains, LeShuttle Freight carries 25% of the goods entering the UK thanks to the speed, ease, and flexibility of the service with up to 6 departures per hour.
To date it is the only cross-channel operator to publish an annual carbon footprint report and offers by far the most environmentally friendly cross-Channel service. With a truck travelling on a Shuttle emitting 12 times less greenhouse gases than travelling by ferry, LeShuttle Freight is eager to continue to help customers further reduce environmental impact per load.
Image credit: LeShuttle Freight
