c2c’s Twitter success

National Express train operator c2c has recently begun using Twitter to give customers up-to-the-minute train service information and early indications show the use of the social networking tool has proven very successful.

c2c began by sending out current service updates via twitter, but now the train operator has broadened the scope of its ‘tweets’ to include advance service information, company and community news, plus customer competitions too.

c2c’s dedicated staff also engage with customers on an individual basis providing them with feedback and travel advice tailored to their specific needs.

Figures for c2c followers have grown swiftly and in just a few short weeks c2c has over 1,000 twitter followers.

Julian Drury c2c’s Managing Director said:

“We are always looking to improve upon the ways in which we provide our customers with service information and twitter has proven a really useful tool in offering our customers timely and accurate information.

“Since we started using twitter a few short weeks ago, our followers have quickly grown, as has the scope of the information we offer our customers.”

c2c asked their Twitter followers to come up with suggestions for a suitable prize for the thousandth follower to sign up and they overwhelmingly suggested a cab ride.

c2c are currently making arrangements for the lucky person to undertake their cab ride, more details of which will be ‘announced in due course’.


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