Bombardier wins marketing and communications award

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Bombardier Transportation has won a Grand Prize Award for the promotion of its Bombardier PrimoveCity solution in the American Public Transportation Association (APTA) 2011 Annual AdWheel Award competition.

Bombardier’s PrimoveCity contactless power transfer solution addresses the current range and recharging constraints of all types of electric vehicles. Applications include trams, buses, trucks and cars.

It is based on Bombardier PRIMOVE technology, which provides wireless, emission-free mobility by charging vehicles without the need for plugs or cables via inductive power transfer from a system in the ground.

No other solution provides comparable benefits of dynamic charging, power, flexibility, safety and intermodality.

“Recipients of this esteemed award represent creativity to the highest standards in public transportation marketing and communications,” said APTA President William Millar.

“The AdWheel Award recognizes successful delivery of innovative and engaging public transit communications.”

“This award proves the public appeal of our innovative products,” said Jérémie Desjardins, head of the PrimoveCity program at Bombardier Transportation on receiving the award.

“The same creativity that guides us in thinking and designing our cutting-edge technology solutions also drives us in promoting them to the public and our customers all over the world.”

Nearly 600 entries competed in this year’s AdWheel Award competition. The awards were presented at a special ceremony on Monday, October 3 in New Orleans, USA, as part of APTA’s 2011 Annual Meeting & EXPO.

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