East Midlands Railway (EMR) has launched a new tool on its website that allows customers to access online content and services barrier-free.
Website visitors can now access a wide range of accessibility and language support tools to customise their digital experience through Recite Me assistive technology.
The assistive toolbar, which can be accessed at the top of the homepage or mobile app under ‘accessibility tools’, includes screen reading functionality, multiple reading aids, and customisable styling options.
There is also an on-demand live translation feature that offers over 100 languages, including 65 text-to-speech options.
Being able to offer an inclusive experience is essential to support over 25 per cent of the population who may encounter barriers when exploring our website due to having a disability, learning difficulty, visual impairment, or speaking English as a second language.
Philippa Cresswell, Customer Service Director at East Midlands Railway, said: “The internet can be an incredibly intimidating place for those with access barriers, and those lacking the tools they need to adequately understand or communicate are at a significant disadvantage.
“These new tools will help our customers access all the information they require.”
Ross Linnett, Recite Me’s Founder and CEO, commented, “It is important to provide an inclusive online experience, where everyone can use our digital world in a way that best suits their needs.
“As more organisations provide accessibility tools online, those who face online barriers can access information and services hassle-free.”
Image credit: EMR
