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Sunday, May 19, 2024

Trainline collaborates with fashion guru Tan France to help inspire more US tourists to take the train

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Trainline has launched its latest campaign to attract US tourists onboard trains while they are visiting the UK and Europe, by creating a rail style guide with TV personality and professional stylist Tan France to mark the summer tourism peak.

With a launch event at an exclusive Los Angeles hotel, Trainleisure: A Style Guide to Europe provides ten specially curated and fully styled looks to wear while travelling to some of the most popular destinations for US tourists in the UK, France and Italy.

This is the third instalment in Trainline’s direct promotion of UK and European rail to the American market this year. It follows a competition launched in partnership with David Hasselhoff, and an immersive event held at Grand Central station in New York.

A survey of 1,000 Americans commissioned by Trainline found that up to 29% were considering a trip to Europe in the coming year. With driving more firmly embedded in American culture than train travel, more than half of those surveyed (55%) were concerned at the idea of driving on the ‘wrong’ side of the road during their visit to the UK – making them prime candidates for becoming rail passengers, if we inspire them to take the train instead of drive.

Trainline data shows the top 20 most popular European rail routes for US tourists includes London-Edinburgh, London-Paris, London-Manchester and London-Oxford.

Fashion Designer, Tan France said: “Having grown up in the UK, we always love to travel through Europe by rail. You can see multiple regions on a single trip without feeling rushed — after all, the journey is part of the destination. In collaborating on Trainleisure: A Style Guide to Europe with Trainline, I wanted to offer tips on how to combine style with comfort for travellers hoping to look just as chic in transit as they do out on an Italian wine tour or French Riviera sunset cruise.”

Pete Wade, Chief Commercial Officer of Trainline said: “No one knows style better than Tan France, and no one knows European travel better than Trainline. We’re eager to be partnering with Tan and sharing our top recommendations on what to pack and where to visit this year. Helping people find the most affordable and convenient train journey is in Trainline’s DNA and using style to help our American visitors gain an authentic European experience has been a fun twist.”

The full style guide is available here.

Image credit: Trainline

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