Eurostar has invested £700m in a rebrand of its services.
This includes the acquisition of new rolling stock, refurbishing the current fleet and unveiling their new logo.
Nick Mercer, Commercial Director of Eurostar says that this rebrand sets to underpin significant change at Eurostar:
“After an amazing 16 years of providing the leading European international train service, we have committed to a £700m investment to radically improve and invent new services, products and their organisation as a whole.
“The organisation – once three companies spread over three countries — is now one company, more agile and speedily adaptive than ever before.”
Eurostar also plans to run additional services to new destinations including Geneva. Deutsche Bahn have already spoken of their plans to run ICE high speed trains from Frankfurt to Amsterdam and London.
A new fleet has been designed, with interiors created by Pininfarina to ‘redefine what customers should expect from international train travel.’
A new faster website will speed up booking by at least 20% as well as allowing customers to more swiftly and easily create bespoke travel plans beyond the three core destinations of Paris, Brussels and London.
The company behind the rebrand, Some One say their ‘approach to the re-brand was unusual in that it didn’t rely on one idea, but many ideas in many channels to create a more adaptive, flexible and useful brand identity.’
“This re-brand was about creating symbols of change, not a change of symbol,” said SomeOne’s Co-founder, Simon Manchipp
“So we created a multitude of ways Eurostar can create exiting experiences for their customers and staff, everything is adaptive, everything points towards Eurostar’s design-led point of view.”
